When I became a part of the BlogHer network last spring, I was so excited, and although I was not expecting to make a huge amount of money, I did make enough to get paid each month. Now, my income is down to practically zero, with the same or greater amount of traffic. BlogHer recently merged with another company, and I think it has proven to not be a good thing.
They keep saying it has to do with the way the ad business has changed. Lots of terms are thrown around, that are nothing more than confusing, and it makes me wonder if that is the reason, because my income from Adsense has gone up. I am looking into other publishers, but many of them require more traffic than my blog gets each month.
Then, there is the problem of traffic. Everyone touts social media as a way to increase traffic. So I spend countless hours each week promoting on Twitter, Instagram, Pinterest, and occasionally Facebook. I have pretty much given up on Facebook, because I refuse to now pay them to get my posts to my followers. It makes me really angry that I built up a following of 2600 people to have my posts only seen by 25 of them. I am beginning to focus more on Instagram now. I love it. I don't have a lot of followers yet, but I am working on it. If you are on there, please let me know, because I would love to follow you.
Post every day I have been told, but does that really work. I have not seen an increase in traffic since I have been churning out those daily posts. Sometimes I feel like I am losing what is most important about my blog. The contact with other people. Comments are down, and I never seem to have enough time to comment on other blogs. It is leaving me feeling guilty.
Then there is my Etsy shop. I can remember when I made enough from it to support myself. I was not promoting anywhere but Twitter back then. Now I feel like I have to get down and kiss the ground whenever I make a sale. January is usually one of my busiest months, but this has been the slowest month I have ever had.
I really didn't mean for this to be a complaining session, but I am concerned. Many of us rely on the incomes from our blogs and other online businesses.
I am going to do some more research and some more thinking, and I will absolutely share anything that I find out. I hope you will share your thoughts or findings, too. We are all in this together, and I know there is plenty of business for everyone. We just need to figure out how to cash in on it.
As my teachers used to say, "put your thinking cap on".