F Simple and Serene Living: AGING WOMEN AND SOCIAL MEDIA 09 10
Thursday, February 26, 2015

AGING WOMEN AND SOCIAL MEDIA

Social media.!!!! I have a love/hate relationship with it, and often wish I could tune it out completely. However, when your businesses are online, social media is a necessary evil. Believe me, I don't toss that word evil out lightly, but I do find it to be a hair pulling out entity. 

vintage ephemera and antique keys

A couple of weeks ago I was discussing Instagram with my daughter who is 34. (hmmm, same age as me) Just threw that blatant lie in there in case there are any millennials sneaking a peek at this post. I was lamenting the fact that no matter how hard I worked on social media I felt like I was spitting in the wind. My daughter, who has over 148,000 followers on Instagram, (that is a number I can't even imagine) said that the problem lies in the fact that advertisers are targeting the young hip millennials, and that she is barely squeaking in there. (in my opinion she is very young and very hip whereas I am.......oh wait we are the same age) 

Buffalo Bill and the Pony Express

I often wonder how those of us who are a wee bit older have been lost in the social media/advertising maze, because I do often feel like I have stepped into a maze and can't find my way out. Are the twenty somethings really the ones with all of the money. 

According to Wikipedia, Millennials are imbued with the trait of confidence. However, they are also a generation that is saddled with student loan debt and the inability to find jobs. So where is their money coming from to support the dollars that are spent on social media by advertisers? Is it their confidence, or as some have referred to it as narcissism, that propels them into the spotlight on social media? I wonder.

What are your feelings about social media? Do you love it, hate it, or are you completely ambivalent? How do you feel about the millennial driven advertising frenzy? Have we who are older than their generation been cast aside? If so, how do we combat it? Maybe I'll just sit down and write someone a letter of complaint.

vintage Webster typewriter

Let's chat. 

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P.S. You can find more Women Speak topics here.

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26 comments:

  1. Just like we learned computers (instead of typewriters) if we want to (bad enough) we can conquer the next step of communication. Me? I choose to not do Twitter or Instagram at this point It just doesn't interest me..That being said- I am not trying to make a living on the internet either. .AND I am SO tired of hashtag this and hashtag that-I could puke. Well, that's just me. I think the hashtag bit will fall by the way..and I see where FB is already losing ground (although I do a bit on FB).
    There are many women my age that don't use computers and seem to be happy and content just where they are at and don't feel they are missing a thing. I guess it goes back to that old saying-"to each his own". xo Diana

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    1. I think FB is losing ground. The younger people jumped ship and a lot of older people I think are getting tired of it. We often find that thore is a reason we haven't seen those people in 40 years :)

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    2. Oh, Laura!! That is PERFECT! You are right, there IS a reason why we haven't kept up w/ most of them. This morning I was just ranting to my hubs about the millions of people/ tweets/ etc that apparently were going on yesterday over the 2 llamas which were "on the lamb" in AZ. Seriously. Is this what people do to occupy their time ~ many while at work? Technology is a good thing in most cases. Social Media....I don't quite understand....this AM on Today they were showing how people "kidnap" children from pics on the Internet and then "adopt" them as their own posting the pictures in their status. Do they have NO actual human friends who might question where these children came from? I'm sorry!! I just don't understand the need that so many people have to post what they do all day. I am 65, so I know I am in "that" demographic, but when I think back just 10 or 12 years ago, if people had been calling me all day and telling me what they were doing I would have thought they had gone mad. Now we just accept it ~ and seemingly encourage it. Crazy town!

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  2. I'm guessing that the younger age groups are targeted because they are the ones that use the most social media. They are more comfortable with it. I don't use instagram (yet) but I do Facebook, email, and blog. My mom who is about 31 years older than me, uses email and is just now figuring out Facebook. So, it's obvious that the older you are the less you use it. Nowadays, schools are set up with technology that didn't exist when I was younger. I have a 21 yr old son that is ALWAYS on his iphone! It's like an addiction. My 13 yr old is ALWAYS on the computer and Xbox. I think we'll be left behind if we don't jump on the bandwagon. But, I probably won't embrace it as much as my kids. I guess it's just a sign of the times that we live in.

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    1. The younger age groups are definitely more tech savvy than we are. Like you said they have the benefit of learning it in school. I am really starting to like Instagram. It is a quick way to share and connect with other photographers.

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  3. I don't bother with it. I have a FB acct for friends and family. I think I started a page for the blog but didn't keep it up...it seemed redundant to tell people to visit a FB page simply to have that page say 'visit the blog". I fooled around with a few pinterest boards but lost interest rapidly. Don't tweet and don't do Instagram.

    Can't help you, lol



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    1. I have definitely pulled back in FB but I do some ad campaigns there and on Twitter and I use them to promote the items in my shop. Other than that I don't spend much time there.

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  4. I don't tweet or do instragram and I have no interest in either. But then again, I'm older so maybe that's why I don't care.

    I have a blog, Pinterest, FB and sell on Ebay and Etsy. I don't have a lot of followers but I manage to sell stuff. That said, sometimes I think the amount of followers (and this is nothing against your daughter) is pure luck. I see some blogs that have thousands of followers and I think "Why? What's so special about this blog?" And then I'll see another blog with almost no followers and think "This person is so great, why doesn't she have a million followers?" It's the luck of the draw sometimes. I try not to think about it because it aggravates me. :-)

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    1. There is a certain amount of luck to it, Kim, but I have found it to be that way for a lot of things in life. Also, I have found that who you know and who is promoting you has a lot to do with. My daughter is one of those very talented people who has always garnered a lot of attention. It's interesting because she is really very quiet and unassuming.

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  5. What the heck does your daughter do to get 148K followers?!?! Amazing!

    I love Twitter for insta-news. Particularly during fantasy football season. I love Facebook for staying up with friends and family. For the life of me, and I've tried, I cannot get into Instagram or Facebook.

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    1. My daughter is a fiber artist and photographer. She was an actress as a child. She was chosen by Instagram as someone to watch a few months ago and she soon had as many followers as a lot of well known celebrities. We were astonished. I on the other hand currently have 172 followers which doesn't astonish me at all :)

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  6. Laura, we were having such problems with our internet connection the other day, I told my husband sometimes I long for the days of typewriters and TVs that you just brought home from the store and plugged into the wall! I've resisted social media pretty well. I just blog, tweet and pin!

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    1. I was wondering where I would send that letter I was about to type on that typewriter :)

      I really do like instagram, although most of my followers are on Twitter, FB, and Pinterest. I will have to hone my photography skills I guess, Jean.

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  7. I just left a comment on another post of yours but then this one popped up! Hah! I believe as your daughter said that the big companies are targeting the younger bloggers and also that the younger people are leaving FB for Instagram. My kids and grandkids do more on Instagram now. It seems that as soon as you get into one social media area, another one gets up and running. And you need to be about photography if you want to be on Instagram. Your photos are great! So you have an advantage there!
    Having said all that, I still enjoy reading blogs and there are SOME boomers out there on the internet. it's a matter of finding them. I just feel that younger readers feel they "get" the younger bloggers even though I think I have things that would interest the younger generation. In my writing I DO stay away from the "hip" phrases that the younger generation uses for fear of trying to sound, er, "hip". LOL

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    1. Thanks, Sandy. I've long given up on trying to be hip. I got the eye roll too many times. Although my grandchildren tell me they think I am cool, they probably think I'll stop giving them gifts if they quit saying it. I like Instagram. It's quick and easy. It is hard to find the boomer blogs. I think we need a secret code or something. Hmmmm!!! I do have that Little Orphan Annie decoder ring still :)

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  8. Laura, I am on facebook, blog and pinterest and I sell on etsy and ebay. I gave up trying to keep up with the latest thing like instagram, tweet because by the time I get a handle on them they are replaced. I have given up trying to make an income on blogging or online selling since EVERYBODY is into it. As for advertisers targeting the boomers, it is probably because there is nothing boomers want being made to advertise. I went to the clothing stores today to buy some clothes. Forget it. Unless you want polyester, elastic waist pants and shirts (like my mom wears) or suited to teens and young adults. It seems you either have to be 20 or 80 years old. LOL I do not know the solutions. If anyone figures it out let me know. Debbie

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    1. It really is hard for us to find clothes, Debbie. I'm not much of a shopper though, preferring to wear out what I have before buying anything new. We certainly live in a rapidly changing world and I guess the internet in a certain sense propels a lot of that.

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  9. Oh I always love your photos they are so different. Social media yea I am be to old to know the right way: Hug B

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  10. Hi Laura...

    Well, as for social media, I don't tweet or Instagram. I LOVE Pinterest, check out FaceBook primarily for family and, of course, blog. I sell a little bit, as a hobby, on eBay. I have my smart phone, which I love. That's about it. I'm kind of on the sidelines but don't want to be swept away by not keeping up at least a little bit. Susan

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    1. I understand, Susan. I feel like if I don't try to keep up some then I will lose touch with a lot of things and a lot of people.

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  11. I am definitely out of it for the most part. I have the blog and that is enough! I have a lot going on and I just don't have the time to try figure it all out. My priority is my daughter and I have to take care of us in our back to the land lifestyle. I will probably get into it when my daughter is older and who knows what will be the hip thing then.

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    1. YOu appear to live such an amazing lifestyle, Ronda. I am completely in awe.

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  12. Love this post Laura...I think you have hit a nerve. I love the hipster trend, as a person who loves graphic design...but it's going to over saturate the market, and then they will be looking for the next big thing. It's the nature of social media...everyone flocks to one, leaves the other...

    There is a very scary thing circulating on FB lately...they have access to much more info then we thought they did...as in texts, emails, photos, on your devices...wow...it makes me want to leave.

    And then there is a new social media platform starting up...I think it's called we/me or me/we supposed to be private...maybe FB is on it's last legs...who knows...LOL.

    I'm in love with Instagram..but then again I am visual.

    Your daughters feed is stunning, it's more then luck that keeps those followers coming back.

    Jen

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  13. As you know, I really hate most social media. However I am smitten with Pinterest. I spend any time I just have a few minutes pinning, and I have a lot of followers there. So I think it pays to find one source and stick to it. I have hated Facebook from the get-go. "Likes." That sounds like something grade schoolers would come up with. Oh, but then the guy that started it was a babe in the woods, wasn't he! I think the advertisers cater to them because that is who is listening to them. I don't think they are necessarily buying. Where is their money coming from if not on plastic these days?
    Brenda

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  14. I still use Facebook for personal reasons not for blogging. I joined several other media outlets but don't keep them up because I just don't have time. It's sad how much debt our young people are in because of school.

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