A couple of weeks ago I was discussing Instagram with my daughter who is 34. (hmmm, same age as me) Just threw that blatant lie in there in case there are any millennials sneaking a peek at this post. I was lamenting the fact that no matter how hard I worked on social media I felt like I was spitting in the wind. My daughter, who has over 148,000 followers on Instagram, (that is a number I can't even imagine) said that the problem lies in the fact that advertisers are targeting the young hip millennials, and that she is barely squeaking in there. (in my opinion she is very young and very hip whereas I am.......oh wait we are the same age)
I often wonder how those of us who are a wee bit older have been lost in the social media/advertising maze, because I do often feel like I have stepped into a maze and can't find my way out. Are the twenty somethings really the ones with all of the money.
According to Wikipedia, Millennials are imbued with the trait of confidence. However, they are also a generation that is saddled with student loan debt and the inability to find jobs. So where is their money coming from to support the dollars that are spent on social media by advertisers? Is it their confidence, or as some have referred to it as narcissism, that propels them into the spotlight on social media? I wonder.
What are your feelings about social media? Do you love it, hate it, or are you completely ambivalent? How do you feel about the millennial driven advertising frenzy? Have we who are older than their generation been cast aside? If so, how do we combat it? Maybe I'll just sit down and write someone a letter of complaint.