What I have realized since I wrote that post is that it is up to me to drive more traffic to my businesses. I don't want to be any more invisible online than I do in person.
That brings us to SEO or Search Engine Optimization. I have heard a lot about SEO, but I just kind of blew it off. Now I have realized that it is important for me to learn what it is and how to use it.
Wikipedia describes SEO as "the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results"
Okay, so just what does that mean to you and me. It means that when someone goes to a search engine like Google or Bing for example, and types in a search we want them to find us. We want a high ranking placement in search results.
There is a ton, and I do mean a ton, of information out there about SEO, and let me tell you that I didn't understand 99% of it. I felt like Linda Blair in the Exorcist. My head was spinning round and round.
I did find this posting about SEO basics that I like. It was kind of an SEO for Dummies. That would be me. It gave 8 essentials when optimizing your site and it compared my blog to a cake. I mean, who doesn't like cake.
So now that I know what SEO is, I am going to work on how to utilize it, and of course I will share it all with you.