F Simple and Serene Living: BLOGGING AND AD INCOME 09 10
Tuesday, January 13, 2015

BLOGGING AND AD INCOME

Lately it just seems like the more work I do on my online businesses, the less income they are producing. I have talked to other bloggers who seem to be experiencing the same things, and I am wondering what is going on. 



When I became a part of the BlogHer network last spring, I was so excited, and although I was not expecting to make a huge amount of money, I did make enough to get paid each month. Now, my income is down to practically zero, with the same or greater amount of traffic. BlogHer recently merged with another company, and I think it has proven to not be a good thing. 

They keep saying it has to do with the way the ad business has changed. Lots of terms are thrown around, that are nothing more than confusing, and it makes me wonder if that is the reason, because my income from Adsense has gone up. I am looking into other publishers, but many of them require more traffic than my blog gets each month.



Then, there is the problem of traffic. Everyone touts social media as a way to increase traffic. So I spend countless hours each week promoting on Twitter, Instagram, Pinterest, and occasionally Facebook. I have pretty much given up on Facebook, because I refuse to now pay them to get my posts to my followers. It makes me really angry that I built up a following of 2600 people to have my posts only seen by 25 of them. I am beginning to focus more on Instagram now. I love it. I don't have a lot of followers yet, but I am working on it. If you are on there, please let me know, because I would love to follow you.



Post every day I have been told, but does that really work. I have not seen an increase in traffic since I have been churning out those daily posts. Sometimes I feel like I am losing what is most important about my blog. The contact with other people. Comments are down, and I never seem to have enough time to comment on other blogs. It is leaving me feeling guilty.

Then there is my Etsy shop. I can remember when I made enough from it to support myself. I was not promoting anywhere but Twitter back then. Now I feel like I have to get down and kiss the ground whenever I make a sale. January is usually one of my busiest months, but this has been the slowest month I have ever had. 



I really didn't mean for this to be a complaining session, but I am concerned. Many of us rely on the incomes from our blogs and other online businesses. 

I am going to do some more research and some more thinking, and I will absolutely share anything that I find out. I hope you will share your thoughts or findings, too. We are all in this together, and I know there is plenty of business for everyone. We just need to figure out how to cash in on it. 

As my teachers used to say, "put your thinking cap on".


post signature
post signature

27 comments:

  1. I keep forgetting people make money blogging, how stupid of me, just never dawned on me, I must live a sheltered life for certain, I hope things turn around for you,

    ReplyDelete
    Replies
    1. Thanks, Laurie. I think it is beginning to dawn on me just how little some of us make on blogging :)

      Delete
  2. I can not help you because I am still only a small blogger and do not make money from my blog or have a shop.
    Hope things pick up for you.
    Rosezeeta.

    ReplyDelete
  3. I have heard this from others also. I don't make money from my blog or have an online shop (it didn't work for me) but it's scary how things have changed. I hope you can figure something out as I know it's a big part of your income.
    Hugs,
    Linda

    ReplyDelete
    Replies
    1. Thanks Linda I guess it is just another part of our ever-changing world .

      Delete
  4. Not much help from me either l am afraid, l don't earn any money from my blogging, but have wondered how one could go about it. Do hope you get some answeres. Awful putting in all that time and not getting enough sales. Blessings, Pam xx

    ReplyDelete
    Replies
    1. I can't it just means I have to do a little more digging and searching, Pam. I'll be happy to share anything I find .

      Delete
  5. Well, I do think it's true that the ad landscape is changing. Banner ads, like we have on our blogs, are paying much less. But I agree about BH. The level of monthly income has dropped so much that it's laughable. I've written them about it and I get all the standard replies: ads are changing, blah, blah, blah. And now they've merged with SheKnows Media and have taken on even more bloggers. That's what I've heard - I can't swear to it. Anyway, it's ridiculous. And in a way, a promise broken. AdSense seems to be holding steady for me.

    I think part of the problem, Laura, is that there are so many blogs, so many Etsy shops (especially in the last couple of years) so much competition for readers and buyers. And then there are the people who prefer Instagram (which I really like) and would rather do that than blog. Or read blogs. It's changing out there and I don't know the answer yet. If I figure it out, I'll be sure to let you know!

    xo

    ReplyDelete
    Replies
    1. Hmmmm, I wrote you a reply that seems to have disappeared. I agree with everything you say Claudia. I am very disappointed with BlogHer too.

      Delete
  6. I earn a very small amount from my blog, so I don't have any advice to help you.

    ReplyDelete
  7. I don't advertise on my blog, but it would be disappointing to begin advertising and then for the earnings from that to start to lessen. I have an etsy shop, but temporarily closed it last year and so far, haven't reopened it. I don't do Facebook, Twitter, or any of the other ones, so I never really had a lot of avenues for advertising my etsy shop. I find it to be very time consuming photographing, describing, pricing, and dealing with the Post Office to get orders out. I used to think that etsy would become more well known but there are still a lot of people who have never heard of it.

    Hopefully, business will start to pick up for you as we move forward into the new year.

    Best Wishes,

    Susie D.

    ReplyDelete
    Replies
    1. Everything just changes so quickly on the Internet it's hard to keep up with it. I guess we just have to learn to change with it, Susie.

      Delete
  8. Laura, I'm so glad that you wrote this post,,,it's good of it to be in the open. I've been with BH for a few years...and as a Canadian my ad revenue was pitiful. And that was at the beginning of my time with them. Now...well it's even worse.

    So the kind of returns that everyone else was getting were unimaginable to me...They told me that it was because there were less Canadian advertisers, sigh.

    I would love to talk to other bloggers who are in the same situation, and will share anything that I come across also.

    Blogging is not about competition, which is what it seems to have become out three, and it's scary.just look at those pinterest pins "how I made $$$$$$$ last month." That doesn't happen to more then a very few bloggers, and they don't write our kind of blogs.

    Blogging is not a competition, it's a collaboration...lets keep it that way, and still manage to earn some money is what I say.

    It would be great to talk to other bloggers and share our ideas, our thoughts, what works for us, and what doesn't. Maybe that could be a regular feature for you.

    Jen

    ReplyDelete
    Replies
    1. My understanding is the company that blog her merged with his Canadian. Maybe that will be a good thing for you Jen. I am definitely going to spend more time researching all of it.

      Delete
  9. It would be a dream for me to make income from blogging. I have been blogging for 3 years but my life has been so full I have had no time or energy to explore how to make an income from it and is something I am just starting to rub noses with. I wish you well in finding out what you are looking for.

    ReplyDelete
    Replies
    1. I will definitely write about anything I find out. I believe there is room for all of us to make an income from our blogs.

      Delete
  10. How frustrating for you to put in all that time creating posts and trying to build up your traffic and not see your income increase. I know that blogging income can be inconsistent, so if you are relying on it for a steady stream it would be disappointing. I decided not to blog for money and I'm grateful that I have that choice since it takes so much time, social media and everything else. I don't think the perception of blogging and the reality is discussed enough, so it is good that you started the conversation.

    ReplyDelete
    Replies
    1. I think the problem arises when we see where a few blogs are making a huge income. Like everything else, it really isn't the norm. I do know not to get suckered into paying a huge amount to someone to try and emulate them.

      Delete
  11. We know many people with 4 year degrees without jobs right now. Hence no money to spend. I buy very few extras as I get a bit older. Read books from library, get food on sale, and hope to have a tag sale in the spring to get rid of clutter. There are the haves and the have nots. The country is not doing so well in much of any way at all. I bake and use up food from pantry. Possibly I'm all over the place here but I believe you get what I mean. There might be more money in the Atlanta area. I am thinking of working part time in a library. I hope you do not give up your blog I really like your topics. Cozy Little House sometimes gives blogger tips. I am not a blogger but do love to read and buy from etsy shops for gifts. I do notice some etsy shops are at a stand still. Cute, well made items. Have no idea why they do not sell. You will be in my thoughts.

    ReplyDelete
    Replies
    1. I am definitely a budget wise person like you, Rita. I have a masters degree and when I lost my job seven years ago I was unable to find another one. That is when I turned to selling antiques and vintage goods. Don't worry, I have no intention of giving up my blog at this point. I am very grateful to readers like you. Brenda is one of my best blogging friends, and always has wonderful advice. :)

      Delete
  12. I'm sorry to hear that your income is down right now. Hopefully, it is just temporary. My sister told me that January was the worst month for $ from Blogher too. So, just hang in there! Hopefully, it will get better. Brenda from Cozy Little House switched to another publishing company for her ads (I think) so you might get some good suggestions from her. She uses her blog for her main source of income too. So, I know she stays on top of it.

    ReplyDelete
    Replies
    1. I hope things pick back up with BlogHer too, but unfortunately my income form them has been steadily decreasing since the merger. I don't have enough traffic at this point to switch to Brenda's publishing company, but I'm working on building it up :)

      Delete
  13. My sister has been selling on Ebay for years, over 8 years I believe, She used to support herself in high style until two years ago. Now she barely makes pocket change. I opened my Etsy shop over a year ago and sold nothing until this November. As for blogging, I haven't tried to earn money at blogging as I haven't gotten the hang of all the technical stuff like linking to others, etc, I understand your frustration and pray things improve for you and others who are living on fixed incomes or struggling to survive. Debbie

    ReplyDelete
    Replies
    1. Thank you, Debbie. Ebay has really changed. Now, it seems to be more about selling technology than antiques. It is difficult for us who are on fixed incomes, but we have to persevere. :)

      Delete
  14. Sorry I can't help...I don't do anything to monetize my blog. :(

    ReplyDelete

All verbal donations to my comment box are gratefully accepted. It is free for you and priceless to me.